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THE Solution
We developed a content-led campaign focusing on educating consumers about allergy symptoms and management.
Programmatic display ads targeted healthcare professionals and potential customers based on their online behavior and interests. Social media ads provided tips for allergy relief, directing users to a dedicated landing page with product information and store locators. All content was rigorously reviewed to comply with regulatory standards.
THE Result
Increase in product awareness
Rise of retail sales
The campaign delivered a 40% increase in product awareness, with retail sales rising by 20% during the campaign period. Additionally, the brand’s online presence saw improved engagement, with an uptick in newsletter sign-ups and website traffic.