The Challenge A prominent museum and cultural institution needed to attract more visitors and promote their latest exhibitions and events. With increasing competition for audience attention, they sought a strategy to boost ticket sales and engagement while optimizing marketing spend.
THE Solution
We launched a full-scale digital performance marketing campaign, highlighting exhibitions and events across social media, search engines, and email marketing.
Retargeting strategies were employed to re-engage site visitors, while advanced audience segmentation ensured personalized messaging. A/B testing was conducted to refine ad creatives and messaging, optimizing performance at every step.
THE Result
72
increase in ticket sales
-30
in cost-per-acquisition
Within three months, ticket sales increased by 72% and the cost-per-acquisition (CPA) dropped by 30%. Visitor engagement rose significantly, with repeat visits growing by 18% thanks to targeted retargeting campaigns.